FEC Business Plans: What Every First-Time Owner Needs to Include

Jul 8

You’ve got a concept. Maybe even a location. But now the bank wants a business plan, your partners want numbers, and your gut wants answers.

So… what actually goes in an FEC business plan?

Here’s what we tell our clients at FEC Guru — and what lenders expect to see.

1. Executive Summary
- Your elevator pitch, market need, and what makes your FEC stand out
2. Market & Demographic Analysis
- Who are your customers? How many of them live nearby? What’s the competition?
3. Concept Description & Attractions
- What you're building and why — from games to food to ambiance
4. Revenue Model & Pricing Strategy
- How you’ll make money — arcade cards, food & bev, parties, etc.
5. Financial Forecasts
- Projected revenue, startup costs, breakeven point, and EBITDA
6. Marketing Plan
- How you’ll attract and retain guests in Year 1 and beyond
7. Operational Plan & Staffing
- Team structure, training plans, SOPs